Privacy Policy

Effective Date: April 2025

Your privacy is important to us. This Privacy Policy describes the types of information that prime lend express (“we,” or “us”) collects from and about you when you visit any one of our websites where this privacy policy is posted (each as “Site”). This Privacy Policy also describes how we may use and disclosure such information, as well as your ability to control certain uses of it.

By using this Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. This Privacy Policy is incorporated into and is made part of the website Terms of Use located at prime lend express/terms.php. If, for any reason, you do not agree to these terms, please do not use the Site.

INFORMATION COLLECTED

Information You Provide to Us

We collect personal information from you when you choose to share it with us. This may include when you use our Site, create an online account with us, request a financial consultation or quote, post a request for information about products or services, request support, or otherwise contact or communicate with us.

The personal information we collect may include, but may not be limited to, your contact information, such as name, e-mail address, address or ZIP code, and telephone number; information about your financial activities, such as home ownership, home statistics, home energy usage or utility provider; or demographic information, such as geographic area, and preferences, when any of this information is linked to personal information that identifies you; and other interests or preferences that you provide.

Information You Provide Through Social Media

If you connect or link to us through a social media account, we may automatically receive certain information about you based on your registration and privacy settings on those third party websites or services. This may include, but may not be limited to, name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.

Information Automatically Collected

Site Visit Data: When you visit the Site, we may automatically collect certain non-personal information from you, including, but not limited to, your IP address, browser type, device type, system type, unique device identifier of any of your computer(s) or device(s) that are used to access the Site, and the domain name from which you accessed the Site. We may also collect information about your use of the Site, including the date and time you visit the Site, the content, areas, or pages of the Site that you visit, the website from which you navigated to the Site, the page you visit after leaving the Site, the amount of time you spend viewing or using the Site, the number of times you return to the Site, as well as other click-stream or site usage data, emails that you open, forward or click-through to our Site. For legal compliance purposes, we may also capture or record your interactions with the Site to confirm that your information was submitted to us through this Site.

We may use cookies, clear GIFs (also known as “Web beacons”), pixel tags, log files, and other technologies or third party services (such as LeadID) to collect this information about visitors to our Site and interactions with our emails and online advertisements and to allow us to keep track of analytics and certain statistical information. If we link or associate any information automatically collected on the Site with personal information, we will treat the combined information as personal information under this Privacy Policy.

Third Party Service Providers: We may use third party service providers to support our Site. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or Flash cookies to receive, collect, and store information.

Third Party Analytic Technologies: We may use third parties’ analytic and tracking tools, such as Google Analytics for Display Marketing to better understand who is using the Site, how people are using the Site and how to improve the effectiveness of the Site and its content, and to help us or those parties serve more targeted advertising to you across the Internet. These tools may use cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with Site with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.

If you would like to opt out of participating in the collection of your web viewing data over time and across unaffiliated sites for interest-based and other applicable use, please visit http://optout.aboutads.info.

Information We Collect from Other Sources

We may obtain information about you from other sources, including commercially available sources, such as data aggregators and public databases, or social networks that you use to connect with us. This information may include your name, demographic information, interests, and publicly-observed data, such as from social media, online activity, and shopping behavior.

Combination of Information

We may combine this information we receive from and about you, including information you provide to us and information we automatically collect through the Site, as well as information collected from other online or offline sources, or from third party sources.

Tracking Options and California Do Not Track Disclosures

Certain parts of our Site require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

Our system may not respond to “do not track” (DNT) requests or signals from some or all browser. To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices with respect to collection and use of the data by these third party tools, you may visit here.

HOW DO WE USE YOUR INFORMATION?

We may use the information we collect from and about you for any of the following purposes:

To respond to your inquiries, and provide the services and information you request;
To analyze, improve, operate, and maintain the Site, our programs, services, website, and other systems, and to develop new products and services;
To tailor or enhance your user experience, including as a way to recognize and welcome you to the Site, and to provide you with customized Site content, targeted offers, and advertising on the Site, across other third-party websites, or via email;
To maintain a record of our interactions with you;
To contact you via direct mail, email and/or telemarketing regarding offers, contests, events, news, programs, and other retail opportunities from us and/or selected third parties that we believe may be of interest to you;
To use your data in an aggregated non-specific format for analytical and demographic purposes;
To address problems with the Site or our business;
To protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users;
To comply with our legal obligations; and
As otherwise described to you at the point of data collection.

HOW DO WE SHARE YOUR INFORMATION?

We may share the information we collect from and about you as described below:

Affiliated Companies: We may share your information with our affiliated companies (i.e., companies under common ownership, control or management with us) for business, operational, promotional and marketing purposes.
Service Providers: We may share your information with third party service providers that provide business, professional or technical support functions for us, help us operate our business and the Site, or administer activities on our behalf.
Lead Purchasers: We may share your information with third party contractors, network partners or financial providers who pay us to receive your information. These third parties may use your information to contact you about their own products and services. If you provide additional consent, we may also share your information with other third parties for marketing purposes.
Legal Matters; Safety: We may access and disclose your information to respond to subpoenas, judicial processes or government requests and investigations, or regarding suspected illegal activities. We may also share your information with third parties to protect our rights and the rights of others, to enforce our Terms of Use or this Privacy Policy, or to prevent injury or interference with our rights or property, or the rights or property of others, or to protect the safety of any person.
Sale or Transfer of Business or Assets: We may share your information with a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our business, assets or stock, including at bankruptcy.
Aggregate or Anonymous Non-Personal Information: We may share aggregate, anonymous, or de-identified non-personal information with third parties for their marketing or analytics uses.

Choices and Opt-Out

Unsubscribing from Communications by Us

We provide our customers with the opportunity to opt-out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product or service. To opt-out of marketing communications or to request to be added to our Do Not Call List or Do Not Mail List, you may use one of these convenient methods:

Electronic Promotional Offers

If you receive commercial email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt-out from receiving commercial email by emailing us or writing to the address listed at the end of this policy.

Note: Unsubscribing from our emails will not automatically unsubscribe you from communications sent by third parties. You will need to unsubscribe from each third party separately if desired.

Direct Mail Offers

If you do not wish to receive postal mail regarding products, services, events, programs, or offers we think may interest you, you may opt out by emailing us or writing to us at the address provided at the end of this policy.

Third Party Analytic Technologies

If you would like to opt out of participating in the collection of your web viewing data over time and across unaffiliated sites for interest-based advertising and other purposes, please visit:

Telemarketing

Email us at support@primelendexpress.com with "Do Not Call" in the subject line.

Once added to our internal Do Not Call list, we will no longer call you for marketing purposes (unless you initiate a new inquiry or request a quote). Your request will be processed as soon as reasonably practicable. This applies to calls from us or entities acting on our behalf. Calls from unrelated third parties are not covered, and you will need to request that they not contact you directly.

Unsubscribing from Third Party Communications

Any third parties to whom we may disclose personal information may have their own privacy policies outlining how they use and disclose your information. If you wish to understand or manage your preferences with them, we encourage you to visit their respective websites for more details.